The packaging showcases Burger King’s revamped logo, as well as the colors and illustrations of ingredients. The company plans to feature real crew members in its new advertising as well. New photography is hyper textured and dials up the sensorial aspect of the food, the company said.īurger King also created a proprietary font called “Flame,” which is built from the shapes of Burger King’s food.Įmployees will wear new uniforms that reflect “flame grill masters,” mixing contemporary and comfortable style with distinct colors and graphics.
The new option takes a minimalist approach that “seamlessly meets the brand evolution of the times and pays homage to the brand heritage with a refined design that’s confident, simple and fun,” Burger King said.īurger King’s fresh color palate was inspired by its flame grilling process and ingredients. Included in the rebrand will be a new logo, packaging, restaurant merchandise, menuboards, crew uniforms, restaurant signage and décor, social media, and digital and marketing assets.īurger King’s current logo was launched in 1999.
Also, there’s an “ambitious pledge to environmental sustainability.” The company on Thursday morning revealed a new visual design that will thread throughout all touchpoints of the guest experience.īurger King said the modern look “will more authentically represent Burger King values,” and is inspired by “real and delicious food.” Additionally, the announcement signals a commitment to digital-first expression and recent improvements to product quality, including the removal of colors, flavors, and preservatives from artificial sources. Burger King is kicking off 2021 with its first complete rebrand in more than two decades.
0 kommentar(er)
